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PRIVACY POLICY HIGHLIGHTS
LG Electronics Inc. (“LGE”), together with its subsidiaries and affiliates (the “LG Group”, “we”, “our” or “us”), respects your privacy. This Privacy Policy applies specifically to the Life’s Good AI Song Generator campaign (the “Services”), a marketing campaign provided by LG that allows users to generate personalized AI songs based on their input.
This Privacy Policy explains what personal information we collect, how we use it, how long we retain it, and your rights. It also provides our contact information for any questions or requests.
OVERVIEW OF THE PRIVACY POLICY
In this Privacy Policy, we describe the types of personal information we collect through our Services, how we use this information, for how long we keep it and with which parties we share it. We also explain what choices and rights you have in relation to the use of your information, including a right to object to some of the processing we carry out (if provided by applicable law). More information about your rights, and how to exercise them, is set out in the “Your Rights” section. We also provide our contact details, so that you can contact us if you have questions about this Privacy Policy and our privacy practices.
PRIVACY POLICY
Last Updated: 19.06.2025
1. Who is responsible for your Personal Information?
LGE is responsible for operating the Life’s Good AI Song Generator campaign and for processing all personal information collected through this Site. LGE’s contact information is provided in the “Contact Us” section below.
2. Personal Information We Collect
Information You Provide Directly to us or third parties
You do not need to create an account to use the Life’s Good AI Song Generator. However, in order to generate a personalized song, we collect the following information directly from you:
We recommend that you do not include any sensitive personal information or third-party data without proper consent.
Information about Your Use of Our Services
In addition to the information you provide, we automatically collect limited technical data to ensure the functionality, security, and improvement of the campaign experience:
Other Information We Collect and Third-party service
We may receive limited information from third-party platforms (e.g., social networks) if you choose to share your generated song via those services. Such platforms may process your information under their own privacy policies, and we encourage you to review them.
We may also collect certain technical or engagement data (e.g., link clicks or share counts) to improve the campaign experience and analyze participation trends. No personally identifiable information (PII) is collected unless explicitly provided by you.
This campaign website may include links to third-party websites or platforms. LG is not responsible for the content or privacy practices of those third parties. We recommend reviewing their privacy policies if you choose to interact with them.
3. How We Use this Information
We use the collected data for the following purposes:
We do not use the data for profiling or direct marketing unless you provide additional consent.
Provision of services based on your contractual relationship with us
We process your personal information to operate and deliver the Life’s Good AI Song Generator campaign, including:
• Generating personalized AI-created songs based on your input (such as name, message, genre, and mood);
• Providing technical support related to song generation or sharing functionality;
• Monitoring usage data to understand and improve service performance and experience;
• Ensuring that inappropriate or harmful content is not generated or shared via the service.
Legitimate interests of the LG Group and/or third parties
We also process your personal information when necessary to support the legitimate interests of LG Electronics or third-party partners, including:
• Effectively manage our relationship with our customers, including by communicating with you and responding to your queries;
• Managing and analyzing campaign participation to ensure stability and performance;
• Preventing the misuse or abuse of the campaign, such as inputting offensive or illegal content;
• Conducting limited campaign-related communications or follow-ups, where permitted;
• Reviewing system performance, detecting technical issues, and applying operational improvements;
• Using aggregated, non-identifiable data to assess overall engagement and optimize campaign delivery across global markets.
• Protect our business operations against, identify and prevent fraud and other illegal activities or activities prohibited by our Terms of Use.
• Protect the security, availability and integrity of our services and information systems, including by using authentication mechanisms and other security measures, monitoring our systems for security threats, keeping back-ups, anonymising data, and carrying out system maintenance services.
• Protect our legal rights and the safety of end users, including by handling complaints, obtaining legal advice and establishing, exercising or defending legal claims relating to us or other companies in our group and our Services;
Where we rely on legitimate interests as a legal basis for processing, we ensure that your rights and freedoms are not unduly affected. You may object to such processing as described in the “Your Rights” section of this Privacy Policy.
Your consent
We seek your consent to process certain types of personal information, where required by law or where appropriate. In the Life’s Good AI Song Generator campaign, your consent is obtained for the following purposes:
• Using cookies or similar technologies to enable site functionality and measure engagement, in accordance with our [Cookie Policy];
• Collecting and processing the message, names, and music preferences you input to generate personalized song content;
• Sharing your message and song output through social platforms or messaging tools when you choose to do so;
• Analyzing anonymized campaign usage to improve service quality, where applicable.
In some jurisdictions, we may also request your explicit consent for:
• Processing any sensitive or potentially identifiable content that you voluntarily include in your input (e.g., names, emotions, dedications);
• Using campaign data for promotional showcases, campaign recaps, or social media features, where applicable.
You may withdraw your consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal. For more information on how to exercise this right, please refer to the “Your Rights” section.
Legal obligations
We may process your information to comply with applicable laws and regulatory obligations, such as:
• Comply with our legal requirements under applicable laws (e.g. tax and accounting obligations, obligations relating to product safety, warranties and consumer protection).
• Comply with court orders and subpoenas, and respond to legally binding requests from government, law enforcement agencies, public authorities and/or regulators.
As this campaign does not involve contracts, payment, or account registration, your participation is voluntary. However, if you choose not to provide the information required to generate a song (such as the message or genre), the Service may not function as intended.
4. Sharing Information
We transfer, disclose or otherwise make available personal information about you to third parties as described below:
• Third-Party AI Providers : Your prompts and Output may be shared with AI service providers including: Controlla, inc., Firefly, ACR Cloud, OpenAI. These providers may process your data for AI training or service improvement under their own privacy policies.
• Marketing Teams within LG Group: For campaign analysis and public sharing of selected Outputs (if applicable and permitted).
• Advertising partners. We share personal information including how you interact with our Services, the ads you see and the purchases you make with social networks and other advertising partners in order to measure the effectiveness of our advertising, improve our marketing practices and help us deliver more relevant advertising to you. In accordance with your marketing preferences, we may also share your personal data with third parties who are offering products or services that we believe may be of interest to you or who are otherwise conducting marketing research and analysis. These parties may use your personal information to contact you with offers or advertisements.
• Other business partners. We will disclose your personal information to other business partners where necessary in order to enable you to access Services you have requested through our Services or promotional materials related to our Services.
• Other Parties with Your Consent or on Your Request. In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you separately consent to or request such sharing.
• Analytics We may collect personal information about your online activities on websites and connected devices over time and across third-party websites, devices, apps and other online features and services. We may use third-party analytics services, such as Google Analytics, Firebase and others (see more). The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Services. For example, to learn more about Google Analytics, please visit “How Google uses data when you use our partners' sites or apps,” (located at https://www.google.com/policies/privacy/partners/), “Safeguarding your Data” (located at https://support.google.com/analytics/answer/6004245#zippy=) and “Google Analytics Opt-out Browser Add-on” (located at https://tools.google.com/dlpage/gaoptout).
5. Retention of Personal Information
We retain the data only for as long as necessary for campaign operation and evaluation. Retention periods may vary based on country-specific legal requirements, but generally:
6. Your Choices
Where permitted we may contact you via email, phone call, text messages or push notifications through our mobile apps. To submit a request concerning the receipt of such communications from us, please contact us using the information specified in the “Contact Us” section below.
You can unsubscribe from our marketing communications at any time by clicking the “unsubscribe” link included at the bottom of emails or by contacting us directly (see “Contact Us” section below). As noted in the Your Rights section below, you have the right to object to use of personal data for direct marketing purposes at any time.
Please note that if you unsubscribe from our marketing communications, we will process your unsubscription as soon as possible, but please be aware that in some circumstances you may continue to receive marketing messages for a short time whilst we process your request. We will also continue to send you service messages to provide you with necessary information in relation to your contract and the Services you use (for example, to update you on changes to our Terms of Use).
7. Your Rights
To the extent provided by applicable law, you can ask your local LG Group member for a copy of the personal information we hold about you. You can also ask us to delete personal information or correct any inaccuracies, to restrict or limit the processing of your personal information, to withdraw your consent and to provide you with personal information that you provided to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this data to another controller.
In addition, to the extent provided by applicable law, you can object to the processing of your personal data in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement). You have the right to object at any time to the use of your personal information for direct marketing purposes, including profiling relating to direct marketing.
However, these rights may be limited, for example if fulfilling your request would reveal personal data about another person, where they would infringe the rights of a third party (including our rights) or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. Relevant exemptions are included in both the GDPR and in national laws. We will inform you of relevant exemptions we rely upon when responding to any request you make. To make a request concerning your rights or to make an inquiry, use the contact details under the “Contact Us” section below. In some cases you can also exercise your rights directly through the Website.
8. How We Protect Personal Information
We take the protection of your information seriously and we have in place safeguards designed to protect the information we collect through our Services. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system, or wireless connection is completely secure.
9. International Transfer of Information
Your use of our Services will involve the transfer, storage, and processing of your personal information within and outside of your country of residence, consistent with this Privacy Policy. In particular, your personal information will be transferred to the Republic of Korea. Please note that data protection laws and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country.
[For European Residents]
If you are in the EEA (European Economic Area, that is in the European Union and Iceland, Lichtenstein, Norway), UK or Switzerland, we will transfer your personal information to other countries outside the EEA, UK or Switzerland, including the Republic of Korea and the United States. European Union Law recognises the Republic of Korea as adequately protecting personal information. However, where we transfer your personal information to a jurisdiction which is not considered adequate by applicable law, we will take appropriate measures, in compliance with applicable laws, to ensure that your personal information remains protected. Such measures include for instance the use of model clauses which have been approved by the EU, UK and Switzerland. In some instances, we will rely on your explicit consent, where this is appropriate. To request more information or obtain a copy of the contractual agreements or other safeguards in place, use the contact details set out in the “Contact Us” section below.
10. Updates to Our Privacy Policy
We will update this Privacy Policy when we change the way we use your personal information, or when we are required to do so under data protection laws. We will bring to your attention any material changes to our Privacy Policy in an appropriate manner (for example, by posting a notice on the webpages and apps through which we provide our Services and indicate at the top of the notice when it was most recently updated).
11. Contact Us
To exercise your rights, or for further information about how we use your personal information, please contact us.
For requests and enquiries relating to information about you collected via the Website or otherwise by your local LG Group member, please contact your local LG Group member. The name of and contact details for your local LG Group member can be found here.
For requests and enquiries relating to information about you collected via all other Services, please contact as below:
Global Contact (Head Office):
LG Electronics Inc.
128, Yeoui-daero, Yeongdeungpo-gu, Seoul, Republic of Korea
Name: Soseul Kim
Email: RadioOptimism@lge.com
EU Representative:
LG Electronics Deutschland GmbH
Alfred-Herrhausen-Allee 3-5, 65760 Eschborn, Germany
Email: dpo-eu@lge.com
If you are not satisfied with how we use your personal information or believe that this is not in accordance with data protection laws, you have the right to complain to the data protection authority where you live, work or where you believe that an infringement of data protection laws has taken place.
12. Personal Information of Children
Our Services are designed for a general audience and are not directed towards children. In connection with our Services, we do not knowingly collect or maintain personal information from anyone under the age of 18 or knowingly allow such persons to use our Services. Please do not provide us with any personal information relating to persons under the age of 18. If you are under 18, please do not attempt to register for our Services or provide us with any personal information. If we learn that a person under the age of 18 has provided us with any personal information, we will promptly delete such personal information. If you believe that a child under age 18 may have provided us with personal information, please contact us using the information specified in the “Contact Us” section above.
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